I recently purchased some Eclipse gum in bulk at Costco. On every single pack were plastered the faces of Edward, Bella and Jacob. It was pretty annoying at first that I had innocently purchased gum yet had inadvertently supported the Twilight franchise. But how brilliant is this marketing technique? You don't need to have your movie be popular enough that someone will make a candy or a toy named after your movie, all you need to do is title your movie with existing brands!
With this mindset, I have come up with a few movie ideas of my own. One is about a food critic in South Carolina who encounters a whole munch of problems, I'd call it "Charleston Chews." My next idea would be a movie that depicts how Bill Gates is feeling and how much money he has, I'd call it "Good and Plenty." Another would be about Marie Antoinette and how often she liked eating cake, I'd call it "Now and Later." And my personal favorite idea is a take off of Arrested Development where the magicians alliance creates an everlasting pact to keep Gob from ever performing again, I'd call it "Gobstoppers."
I think that it's a great plan and I expect to make millions. Some of that will come from the fantastic movie quality, but a good sum will come from the marketing. I feel that there are a ton of movies who came so close, but just missed the mark. If only they'd changed the names a little bit, they'd be able to make millions from marketing. Here are a few:
Sneakers - Snickers
Chocolat - Hershey's Chocolat
Recess - Reece's
Ho Ho Ho - Ho Hos
Up in the Air - 7-Up in the Air
Momento - Mentos
Charmed - Lucky Charms
Stardust - Starburst
Twister - Twizzlers
Brokeback Mountain - Jolly Ranchers
Your ideas are welcome, I'll even share royalties.
4 comments:
JOLLY RANCHERS!!!! BAAAAHH! damon, you are THE funniest. lets play soon?
I, too, am loving the Jolly Ranchers title.
Here are a few from me:
Movie: Big, Candy: Big Hunk
Movie: Milk, Candy: Milky Way
Movie: Nuts, Candy: Nutter Butters
Movie: Maverick, Candy: Maverick's chocolate shakes (they have the most amazing shakes, so the Maverick producers really need to get on top of that one :)
Movie: Goldfinger, Candy: Butterfinger
Let's collaborate!
I must say I am glad that this was well received. Bed it looks like you too have put some thought into this. I'm glad to have a partner in crime.
I have one more movie/candy:
Movie: Hitch-hiker's Guide to the Galaxy
Candy: Milky Way
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